How 10 Famous Technology Products Got Their Names

From iPod and BlackBerry to Twitter and Wikipedia, we take a look at the processes and people who came up with the names for these iconic tech products.

By Thomas Wailgum of CIO

Coming up with a great technology product or service is only half the battle these days. Creating a name for said product that is at once cool but not too cool or exclusionary, marketable to both early adopters and a broader audience, and, of course, isn't already in use and protected by various trademarks and copyright laws is difficult—to say the least.

The makers of these 10 tech products—the iPod, BlackBerry, Firefox, Twitter, Windows 7, ThinkPad, Android, Wikipedia, Mac OS X and the "Big Cats," and Red Hat Linux—all have displayed certain amounts marketing savvy, common sense and fun-loving spirit in settling on their products' names. Here are the intriguing, surprising and sometimes predictable accounts of their creation.

iPod: "Open the pod bay door, Hal"

During Apple's MP3 player development, Steve Jobs spoke of Apple's strategy: the Mac as a hub to other gadgets. Vinnie Chieco, a freelance copywriter Apple hired to help name the gadget before its debut in 2001, fixed on that idea, according to Wired. He brainstormed hubs of all kinds, eventually coming to the concept of a spaceship. You could leave it, but you'd have to return to refuel. The stark plastic front of the prototype inspired the final connection: pod, a la 2001. Add an "i" and the connection to the iMac was complete.

Image credit: IDG News Service

BlackBerry: Sweet Addictiveness

Canada's Research in Motion called on Lexicon Branding to help name its new wireless e-mail device in 2001. The consultancy pushed RIM founders away from the word "e-mail," which research shows can raise blood pressure. Instead, they looked for a name that would evoke joy and somehow give feelings of peace. After someone made the connection that the small buttons on the device resembled a bunch of seeds, Lexicon's team (see profile) explored names like strawberry, melon and various vegetables before settling on blackberry—a word both pleasing and which evoked the black color of the device.

Image credit: IDG News Service

Firefox: Second Time's a Charm

Choosing a name that evokes a product's essence and is available can be quite complicated, as the Mozilla folks found out. The early version of Mozilla's browser was called Firebird, but due to another open-source project with the same name, the Mozilla elders renamed their browser Firefox, which is another name for red panda. Why? "It's easy to remember. It sounds good. It's unique. We like it," they said. Best of all? Nobody else was using it.

Image credit: Copyright Mozilla

Twitter: Connecting the Digital Flock 140 Characters at a Time

When cofounder Biz Stone saw the application that Jack Dorsey created in 2006 he was reminded of the way birds communicate: "Short bursts of information...Everyone is chirping, having a good time." In response, Stone came up with "twttr," and the group eventually added some vowels. It's hard to think of a more evocative name in the tech world than twitter, but what began as what Stone described as "trivial" bursts of communication developed into a powerful means of networking, breaking news, and forum for the 44th U.S. president's campaign.

Image credit: Twitter

Windows 7: Counting on the Power of 7

While Microsoft's next OS is kind of a "Ho-hum" name, one has only to look at what happened with the most recent Windows release to understand why Microsoft might have gone back to a tried-and-true naming philosophy: Vista? Ouch. Windows 95 and XP? Those have done much better. Microsoft's Mike Nash announced the name this way: "Simply put, this is the seventh release of Windows, so therefore 'Windows 7' just makes sense." We're betting that Microsoft execs are hoping that number 7 will deliver on its promise of luck—they could sure use a win after Vista.

Image credit: Microsoft

ThinkPad: Simplicity Wins Out

The venerable line of PC notebooks rolled onto the scene in 1992. While the concept was spot on, there was turmoil at IBM as to what to call it. IBM's pen-computing group wanted to keep it simple; they liked ThinkPad. But IBM's corporate naming committee didn't—it didn't have a number, and every IBM product had to have a number, and how would ThinkPad translate into other languages? Due to the chutzpah of the IBMer who unveiled it, ThinkPad won out, and it was a huge hit for IBM, which eventually sold it to Lenovo in 2005.

Image credit: André Karwath / Wikipedia

Android: Secretive, But Still Not Exciting

You'd think the story behind the naming of the Open Handset Alliance's new open-source platform for mobile devices, which includes the brand-new G1 loaded with Google's goodies, would be cool. But, uh, not so much. Back in 2005, Google quietly acquired a mysterious startup named Android Inc., which had been operating under "a cloak of secrecy" on "making software for mobile phones," reported Businessweek. The result of all Google's secrecy and Internet hype was the debut of T-Mobile's G1 on Oct. 22, 2008.

Image credit: IDG News Service

Wikipedia: Just What It Sounds Like

According to Wikipedia, the name Wikipedia is a portmanteau of wiki (a technology for creating collaborative websites) and encyclopedia (you remember, those large books that, as kids, we ruthlessly plagiarized for school book reports). FYI: a portmanteau is a fancy way of saying that we're going to take two words, jam them together and (hopefully) create a new concept that people will love. So far, so good. In an illustration of the axiom "the more things change the more they stay the same": Today, kids and adults now ruthlessly plagiarize Wikipedia instead of encyclopedias.

Image credit: Copyright Wikimedia Foundation

Mac OS X and "The Big Cats": Catlike Sleekness and Style

Apple's popular Mac operating system X actually denotes the Roman numeral 10, since it is the OS's tenth release, following Mac OS 9. To the ire of Apple fanboys, many people do refer to it as letter 'X.' More interesting have been the "big cat" code names assigned to each succeeding X release that have stuck with Apple's marketing: Cheetah (10.0), Puma, Jaguar, Panther, Tiger and current kitty Leopard. Snow Leopard has been assigned for the 10.6 release, with rumors that Lynx and Cougar are in the works.

Image credit: IDG News Service

Red Hat Linux: A Name Rich with Meaning

Cofounder Bob Young (pictured) has given multidimensional origins of the red fedora name:

1. It was named after red, which in Western history is "the symbol of liberation and challenge of authority." 2. Cofounder Marc Ewing wore his grandfather's red Cornell lacrosse hat in college and became known for this tech expertise—those with problems went to see the guy in the red hat. 3. Ewing named his software projects Red Hat 1, Red Hat 2 and so on. "So, when he started his Linux project, he just named it Red Hat Linux," Young said. All righty then!

Image credit: IDG News Service

Biman may not get its new Boeing 787 jets in scheduled time

Boeing Dreamliner Turns Into Nightmareliner After New Delay

We have been following the Boeing's 787 Dreamliner for a long time. It's a beautiful aircraft, which allegedly provides with a much-better flying experience—less noise, bigger windows, more space, and better fuel efficiency—thanks to its new construction processes and technologies. However, a new delay in its LEGO-like manufacturing process shows that Boeing is having very serious difficulties with its mass production, which will put them a whooping 18 months behind their original schedule.

According to the always entertaining Richard Quest, the delays have been caused precisely by the new technologies and manufacturing strategies that Boeing is using for the 787. Mainly, the biggest problem seems to be with the carbon fiber modules being manufactured all through the world, which then have to be brought and put together at Boeing's Everett factory in Washington, using their gigantic cargo Dreamlifter.

But as Quest points out, there will have to be major changes to this process because, at the end of the day, "the reality is that they have discovered they can't do it" in this way. One of these immediate and most serious changes, will likely require a redesign of the 787's wingbox.

As a result of these troubles, Boeing has ended with "new revised schedules" and an "extraordinary embarrassment" comparable to the humiliation that EADS had as a result of the multiple delays on the Airbus A380.

The even-worse thing is that, while it's understandable that companies like Boeing and EADS may have setbacks in the construction of these giant next-generation machines, the problem doesn't end in the technological embarrassment: Boeing will have to pay compensation to the airlines who have already bought 850 Dreamliners—which is "far more than any other aircraft at this stage"—and were expecting them on time.

Nightmareliner indeed. [CNN]

Get your in-flight mobile calling on Emirates flights

Emirates says that voice calls will be restricted during night flights

Dubai-based airline Emirates has become the first commercial airline to allow passengers to make mobile phone calls during flights.

Emirates said the first permitted mobile phone call was made on a flight between Dubai and Casablanca.

The aircraft, an Airbus A340, is fitted with a system which stops mobiles from interfering with a plane's electronics.

Emirates plans to extend the system to more aircraft and later this year add BlackBerry and other data services.

According to the airline, the mobile service will only be activated when the aircraft is at cruising altitude and the cabin crew will be able to monitor and control the use of the system.

Passengers will be able to receive and send text messages, but the crew will be able to prevent voice calls at certain times, such as during night flights.

Passengers will also be requested to keep their phones on "silent" mode, said the airline.

High demand

Emirates said it decided to introduce the use of mobile phones in its fleet after experiencing high demand for the phones already installed in aircraft seats.

The airline had to obtain approval from international air safety organisations before adopting the system, which was developed by the AeroMobile company.

"We have gone to considerable lengths to ensure that all safety and regulatory issues have been fully addressed", said AeroMobile Chief Executive Bjorn-Taale Sandberg.

Emirates flies to more than 60 countries and is owned by the government of Dubai.